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Question 1 of 6
1. Question
What does ZOPA mean?
Select ONE correct answer.
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Question 2 of 6
2. Question
How should we see the ZOPA?
Match the values using drag-and-drop!
Sort elements
- The whole ZOPA is my area
- I only look at my half of the ZOPA
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Yes!
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No!
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Question 3 of 6
3. Question
Where should our focus be?
Sort elements
- On the customer's red line
- On my red line
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Yes!
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No!
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Question 4 of 6
4. Question
What kind of ZOPA do we want?
Sort elements
- A dancefloor, where we can have a productive dialogue with the customer about creating more value for them
- A price corridor, where we either win or lose
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Yes!
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No!
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Question 5 of 6
5. Question
What are the opportunities with an expanded “dancefloor”?
Sort elements
- Makes the customer more willing to pay
- We can accept a lower price
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I can find win-win alternatives that are better for the customer
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Lower costs for NCAB
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Question 6 of 6
6. Question
In the case diagram that Benjamin shows, what happens?
Select TWO correct answers.
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