How do we understand our customers’ needs?

As we all know by now, NCAB’s sales strategy is HEED the NEED. But how can we really learn our customers’ needs? And how can we use that to pitch our business in the most successful way?

In this lesson, you will learn how to structure your sales meeting according to SPIN – Opening, Investigating, Demonstrating Capability and Obtaining commitment – and also how to ask the best questions in order to understand customers’ needs.

Welcome to this lesson about SPIN selling!

// Howard Goff, VP Europe NCAB Group

When you have completed all the steps in this lesson, scroll down and click “Mark complete“.