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Assignment: How can you follow up creatively?
What kind of material do you use to stand out when following up on potential new customers? And what else can you do to add value when following up?
Below is a list to inspire you! Pick a few of the materials, write them down and use them to follow up on 5 potential customers.
When you have tried them, share your reflections with a colleague or your team.
When you’re done, go to the follow up survey.
Examples of follow up material:
- External newsletter InFocus
- MarketWatch
- Local newsletter (MailChimp)/NOW
- Invite to a seminar
- Invite to a webinar
- A blogpost from the NCAB blog
- Sustainability report
- Connect via LinkedIn or other professional
social media network - Ask them to follow our Social Media platforms
to get technical news
- YouTube video/s
- Frequently Asked Questions (FAQ) page and/or videos
- Design Guidelines poster/s
- PCB Portfolio
- Technical downloads on website (PCB Technology>Downloads)
- Production process
- Notepad with Design Guidelines
- NCAB PCB Specification
- … etc