OUR USPs
Exercise: Features
and benefits?
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Well done! Now you know the difference between a feature and a benefit, and how much more effectful a benefit can be. You can now continue to the next step.
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Question 1 of 3
1. Question
Convert the following features into benefits!
Try to turn the below features into benefits for the customer. You can do it in your own language if that is more comfortable.
Hint: A benefit answers the question: what’s in it for me, as a customer?
Example:
Feature: We are a local company
Benefit: We are a local company, so we can work close to our customers and answer EQs within 24 hours in your language.
Feature: “We have NCAB-employees in our factories.”
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Question 2 of 3
2. Question
Feature: We have a purchasing power of more than $190,000,000.
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Question 3 of 3
3. Question
Feature: We work with 23 different factories.