LEVEL UP with: Peter Kruk

CEO (Group function)

1. What is levelling up?

Transcript

We have high ambitions in NCAB – our vision is to be the no 1 PCB-producer wherever we are, we have values that put quality first, always, and we have a growth strategy with challenging targets for expansion. But what does this mean for the people who work here? What could it mean for you?

Working in a company with high ambitions is both challenging, but also full of opportunities. When the company becomes better at quality and growth there is more for you to learn. When you learn more, the company performs better. This is a positive cycle that we should take good care of.

This positive cycle is not new to NCAB, we have been growing and learning for a long time. And as we grow, it becomes more and more important to have a common language for how to move forward – how to level up. That common language is the purpose of this course.

So, what do we mean by levelling-up? Well, we don’t just mean expanding the company, we can also level-up as teams and as individuals.

Here’s one example: When kids learn to play football, they first practice running back and forth and kicking the ball. After a while, it’s time for them to level-up – they learn to read the game. The mind-shift is to notice opportunities and run to the right spot, instead of just running faster. They still have to run and kick, but when they do, they can achieve much more by also noticing opportunities.

The good news is that, wherever you are, there is always a next level to aim for. It can be about technology, cooperation or service to customers – or some interesting combination. What’s your next level?

Depending on where in the NCAB group you work, we can all start from different levels, and that’s fine – this is not a competition; we’re all on the same side. What’s important is that we all keep levelling up from wherever we start. This course wants to give you some ideas on how to find your way forward together with your colleagues.