Remember ABC? Always Be Closing! And in NCAB, that means that we always make sure there is a next step. So what is your next step here?

The participants in your webinar are hot! This is a perfect opportunity to catch them and encourage a call to action. Of course, the call to action needs to be relevant and add value to the participant.

Here are some example of call to actions:

• “Register to our next webinar on May 5^th at 11am about ‘How to get started with your sustainability work’”
• “Subscribe to our newsletter to get information about the world of PCBs”
• “Learn more about our PCB specification on our YouTube channel”
• “Download our Design Guidelines from our website”
• “Learn more on our FAQ page”
• And “book a meeting with your local NCAB technician – we are always happy to support“

It is important to follow up after a webinar, to stay top of mind. Send a follow-up e-mail directly after the webinar, containing for example:

• Send the feedback link
• Attach the presentation and/or recording, or refer to a landing page from where they can access the presentation

And make sure the participant list is shared with Sales& Key Account Managers, so that they have the opportunity to contact and follow-up a potential lead in person, shortly after the webinar.

OK, so this is what we want you to remember from this course.

• Focus on building strong relationships and adding value.
• Make it engaging by using polls, questions, chats, Q&As, and mixed presentation formats.
• Dare to be personal; camera on, and share stories from your profession.
• Always have a next step – what should the customer do?

There has been aloooot of tips in this course. But, if you do at least ONE in your next webinar, it will most likely be totally amazing.

Good luck out there!