Once you have a purpose, a target group, and so on, you can start inviting contacts and spreading the word.

Here are a few tips on how to attract participants:

• Choose an engaging title for the webinar
  Write a clear title of the result of the webinar, or the customers’ needs.
  People love tips and avoiding mistakes – can you use that in your title?
  Examples:
  • Instead of having “Cost reductions”, you can say “5 ways to lower your costs in your PCB production”
  • Instead of “Design guidelines”, you can say “10 common mistakes in PCB design that will get you fired!”. Or something similar.

    Select a title that will create an interest, and make your target group feel like they don’t want to miss this.

• Create an engaging invitation that includes:
  • Bullet points about what they will learn
  • Short info about the presenter/s – a short bio, and perhaps a photo?
• Advertise & spread your webinar
  Suggested tools:
  • Post & advertise on Social media in the newsfeed or in groups
  • Make a live invitation – a short video for social media where the presenter invites to the webinar
  • Add event to the local/global LinkedIn page (and invite your contacts)
  • Put it in your e-mail signature
  • Send a MailChimp
  • Post an ad on an external site
  • Invite customers personally while talking to them

• Remind
  Send reminders before the webinar, for example 1 day and/or 15 min before the webinar starts. In your reminders, send information how to connect, and who to contact in case of technical difficulties. Can you include a pre-event survey, where they can send in questions, feedback etc? This can give you an idea of the needs of the participants.