HEED THE NEED: 5 Ps
Passion
Video length: 01:36
Transcript
Our 2nd P is about Passion. Does being passionate about those little green things have anything at all to do with increasing sales? In my opinion, yes, and here are just some of the reasons why:
- Passion creates desire, and I am a great believer in this. If you are passionate about what you do, who you work for, the products, the quality… that breeds passion with our customers and even our factories.
- Passion creates strong relationships – one of our key values. Customers prefer buying from people who are passionate about their job. It makes sense; passionate people want to deliver excellent quality.
Many of you will have met Hans Ståhl (CEO NCAB Group 2020). If you met him, there is a good chance that you will have heard him say this:
“I really love circuit boards and I really love my job!”
He means it, this is passion! Every customer Hans meets can see that he is passionate about what he does.
When you stand back and reflect, there are so many reasons to find your passion for what you do. People with passion build trust and confidence and along the way, you will have more fun, be more successful, and build stronger relationships with customers.
Nurture your passion, it will serve you well.
Exercise: Passion
So your Passion builds trust, makes you have more fun, success and strong relationships with your customers.
If we go back to your customer meeting:
- How did you use and show your Passion in the meeting?
- What makes you passionate? (some help: sales, PCBs, quality, strong relationships, responsibility, colleagues, customer’s products, …)
Reflect on these questions for a few minutes, and write down your thoughts.
When you’re done, click the Mark complete-button below.