We’re in the home stretch. How should we end a meeting?

It’s easy, we just go around the table:
“John, you wanted to talk about increasing prices on prototypes. Are you happy with the discussion we had around that? You are? Great. Perfect!”

So, the things we said we were going to talk about – have I done it to their levels of satisfaction? Where I have, I move on. Where I haven’t, I have the opportunity to fix it:
“Bob, you wanted to talk about high reliability PCBs for railways applications. We didn’t spend so much time on that. How was it for you? Oh, it wasn’t very good? Okay. I’m sorry. What did we miss? No, Bob, I agree. I am not a technical expert on high reliability. We have a very strong technical team. When would it be possible for them to come in and present to you maybe later next week? Yeah? OK. When would be a good day? Great, okay. I will ask our technical expert to come and talk to you next week and arrange a meeting with you. How does that sound? Fantastic, great”.

So, move on if they’re happy. If they are not, why not? What else do we need to do?

Then we summarize what we have talked about, who is going to do what, when and maybe how? Remember ABC – Always Be Closing. Make sure you agree on the next step.

So what have we talked about in this Academy module?
We have talked about the 5 Ps of meeting quality. They are all about making the most out of every minute that we get to spend with our customers. These minutes are so valuable, they can lay the foundation for years and years of business. And I wish you every success. This is hard yards, hard work, and if we do these things well, we can double the size of our business within the next six months. Thank you very much.