CHATPER 3:

Three profits

Video time: 02:09

Transcript

These numbers are from our annual report 2020.

The most important number is Revenue. This is what our customers pay us. And in 2020, it was at an all-time high – good job everyone!

The grey column is COGS, Cost Of Goods Sold, which is a fancy and a shorter way of saying “cost of the PCBs landed at the customer’s site”.

Next is Gross Profit, the first out of three profits. Unfortunately, we can’t keep all this money because…

This light gray column shows our Operating Cost, which is also another way of saying “this is what we paid for everything else”, such as salaries, rent, traveling, etc.

What’s left is the Operating Profit, the second kind of profit. This is what we usually mean when we say “profit” or “EBITA”. Unfortunately, we can’t keep all this money either, because…

Well, we have to pay taxes! These last numbers in the report also include financial costs or gains.

This is the Profit 2020. This is the real money that we can invest for the future, and pay the shareholders.

If you’re not working in finance or sales, you may wonder what this has to do with you. But the truth is that every person in NCAB contributes to our profit. Everyone contributes to our costs by needing salary and an office, traveling to customers, using computers, etc. Everyone also contributes to our incomes by making sure that our customers feel that we are always putting Quality First, that we value our Strong Relationships, and that we take Full Responsibility for the promises we have made as a company.

Making sure that we are profitable is everyone’s job.

Without gasoline, there is no driving. Without profit, there is no NCAB.

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