CHATPER 1:
What is the purpose with NCAB?
Video time: 01:14
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Transcript
At NCAB, we had two ambitions.
One is to supply high quality printed circuit boards, so that our customers can successfully develop their business.
The second ambition is to create a workplace for us employees, where we can raise our competence and also have some fun. This is the overall meaning with NCAB.
So what about the profit? A good way to think of it, is to see NCAB as a Formula 1 team. It’s not only up to the driver – you really need a strong team, and you also need to have leading and reliable technology behind you.
During the race, you need an excellent driver that can make a lot of decisions fast-paced – because you never know what going to happen out there.
If NCAB is a Formula 1 team, one could say that the gasoline is the profit. We cannot do anything without it. But the meaning with Formula 1 is not the gasoline, and the meaning with NCAB is not the profit.
Without gasoline, no driving. Without profit, there is no NCAB.